Spot Specific Ltd. Launches Online Service for Straightforward Multi-Platform Mobile App Creation

February 14th 2011

Barcelona, Spain, Mobile World Congress; Glasgow, UK (February 14, 2010):

Spot Specific Ltd. has launched its pioneering online mobile application development and deployment platform, Spot SpecificTM at SpotSpecific.com. Leveraging the existing skills of web developers and designers, Spot Specific allows businesses to deliver fully-featured mobile apps in less time, and with less expense. Spot Specific services enable concurrent deployment on the Apple iOS® and Google Android® platforms.


Businesses are already taking advantage of the innovative new system. “Using Spot Specific has allowed us to build rich, dynamic apps quickly”, according to John Williamson, manager of the band Belle and Sebastian for Banchory Music. “I constructed the Belle and Sebastian calendar app in two days. Before Spot Specific, building an app would have been a daunting and expensive process for us. But their online tools made it easy and affordable.”

“Development for each major mobile app platform presents its own unique challenges”, said D. Rimron, Technical Director for Spot Specific Ltd. “However, the Spot Specific suite uses advanced web technologies to provide an easy, unified app authoring and deployment interface. Rather than lowering barriers to entry, Spot Specific removes them entirely!”


Mobile apps without development log-jam

The Spot Specific suite launches today to immediate availability in all markets at SpotSpecific.com. It includes Spot Specific Apps a la CarteTM, a low-cost subscription product which features access to Spot Specific’s unique drag-and-drop app creation cloud service for authoring up to three apps simultaneously. Spot Specific ProTM adds advanced features and the capability to author an unlimited number of apps.

Spot Specific is an app authoring cloud service. It has been designed from the ground up for ease of use and flexibility, so you can easily marshal assets, functions and interactions into sophisticated mobile apps in minutes.


With Spot Specific, there is no need for:

  • Complicated developer accounts with multiple mobile platforms.
  • Expensive new testing hardware or new phone contacts.
  • Learning new coding languages.
  • Installing software or configuring multiple software development kits (SDKs).

New ways to leverage the burgeoning app market

A recent IDC report showed a rapid ‘Appification’ occurring of broad sectors of digital content output, highlighting the need for businesses to deploy apps to complement existing web strategies while maintaining a consistent approach across all content platforms.

The same report sees worldwide mobile app market revenues growing to a value of at least US$35 billion by 2014. Spot Specific’s next-generation authoring environment enables projects to be completed at reduced cost and with dramatically shorter time to market. Businesses can therefore deploy mobile apps sooner, more often and more widely than would otherwise be possible, with a commensurate effect on sales.


Apps for the rest of us

Spot Specific is the only solution which puts you in control of your apps, from start to finish. You can design, test, extend and publish apps to popular app stores from a single environment. Since programming isn’t necessary, costs and lead-times to deployment are dramatically lowered.


Go native

iPhone. Android. No problem. Deploy once for all platforms with Spot Specific’s advanced runtime engine, in just a few clicks.


Functions, features, intelligence and flexibility

Spot Specific means apps without compromises. Design once and output for different mobile platforms. Combine your syndicated or embedded content, push or pulled updates, web services with device-native functionality like location services, offline databases and call management. With Spot Specific, if you can imagine it, you can app it.

Spot Specific launches today to worldwide availability, including a 14-day free trial, at SpotSpecific.com.



CONTACTS:

Alistair McCallum (Founding Partner); Graeme West (Community Manager) Spot Specific Ltd., Unit 23, 1103 Argyle Court, Glasgow, G3 8ND, United Kingdom Email: media@spotspecific.com / Telephone: +44(0)141 847 0077



Notes for editors:

  • Spot SpecificTM is a suite of online tools allow the leveraging of existing web content expertise to author sophisticated mobile apps.
  • App development times are dramatically shortened, and costs significantly lowered, by Spot Specific’s sophisticated drag-and-drop app creation cloud service.
  • The services are available now, with a 14-day free trial available. Services include Spot Specific Apps a la Carte™ and Spot Specific Pro™.